[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kcms.cz\/co-je-klicove-u-tvorby-webovych-stranek-nejen-ve-zline\/#Article","mainEntityOfPage":"https:\/\/www.kcms.cz\/co-je-klicove-u-tvorby-webovych-stranek-nejen-ve-zline\/","headline":"Co je kl\u00ed\u010dov\u00e9 u tvorby webov\u00fdch str\u00e1nek (nejen) ve Zl\u00edn\u011b","name":"Co je kl\u00ed\u010dov\u00e9 u tvorby webov\u00fdch str\u00e1nek (nejen) ve Zl\u00edn\u011b","description":"Jak by m\u011bl takov\u00fd web vypadat, resp. jak\u00e1 krit\u00e9ria by m\u011bl plnit, aby jeho v\u00fdznam nebyl jen pouhou fikc\u00ed? N\u00e1sleduj\u00edc\u00ed […]","datePublished":"2022-04-16","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.kcms.cz\/author\/#Person","name":"","url":"https:\/\/www.kcms.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2a487990a452554e9d027cbab96c6e6e6d3b119f22a2b3fb9e2bcb7e021cd643?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2a487990a452554e9d027cbab96c6e6e6d3b119f22a2b3fb9e2bcb7e021cd643?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kcms.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kcms.cz\/wp-content\/uploads\/online-marketing-1246457_640_1.jpg","url":"https:\/\/www.kcms.cz\/wp-content\/uploads\/online-marketing-1246457_640_1.jpg","height":0,"width":0},"url":"https:\/\/www.kcms.cz\/co-je-klicove-u-tvorby-webovych-stranek-nejen-ve-zline\/","about":["Podnik\u00e1n\u00ed"],"wordCount":406,"articleBody":"   Jak by m\u011bl takov\u00fd web vypadat, resp. jak\u00e1 krit\u00e9ria by m\u011bl plnit, aby jeho v\u00fdznam nebyl jen pouhou fikc\u00ed?N\u00e1sleduj\u00edc\u00ed v\u00fdrazy u tvorby webov\u00fdch str\u00e1nek ve Zl\u00edn\u011b Imperialmedia.cz budou pro laickou ve\u0159ejnost mo\u017en\u00e1 trochu zmaten\u00e9 a nesrozumiteln\u00e9. Poj\u010fme si je bl\u00ed\u017ee objasnit:CMSTato zkratka znamen\u00e1 \u201eContent Management System\u201c a znamen\u00e1, \u017ee obsah webov\u00fdch str\u00e1nek je mo\u017en\u00e9 velmi rychle a pru\u017en\u011b m\u011bnit, v\u017edy podle pot\u0159eby. Zm\u011bna se t\u00fdk\u00e1 textov\u00e9ho i obrazov\u00e9ho obsahu, pomoc\u00ed jednoduch\u00fdch, u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fdch edita\u010dn\u00edch n\u00e1stroj\u016f, tak\u017ee odpad\u00e1 znalost programovac\u00edch jazyk\u016f, nap\u0159. HTML a CSS.UXUX vyjad\u0159uje v\u00fdraz \u201eUser Experience\u201c, co\u017e je v tomto p\u0159\u00edpad\u011b vytvo\u0159en\u00ed takov\u00e9ho port\u00e1lu, kter\u00fd se p\u0159izp\u016fsob\u00ed pot\u0159eb\u00e1m jak jeho vlastn\u00edka, tak i koncov\u00fdch u\u017eivatel\u016f, nap\u0159. z\u00e1kazn\u00edk\u016f p\u0159i nakupov\u00e1n\u00ed v e-shopech. Mus\u00ed b\u00fdt zkr\u00e1tka atraktivn\u00ed, smyslupln\u00fd a funk\u010dn\u00ed pro ob\u011b strany.Web mus\u00ed b\u00fdt z\u00e1rove\u0148 responsivn\u00ed, co\u017e znamen\u00e1, \u017ee se mus\u00ed p\u0159izp\u016fsobit r\u016fzn\u00fdm hardwarov\u00fdm koncov\u00fdm za\u0159\u00edzen\u00edm a jejich opera\u010dn\u00edm syst\u00e9m\u016fm a programov\u00e9mu vybaven\u00ed. Nap\u0159\u00edklad webov\u00e9 str\u00e1nky mus\u00ed b\u00fdt dob\u0159e \u010diteln\u00e9, srozumiteln\u00e9 a vzhledov\u011b atraktivn\u00ed jak na mobiln\u00edm telefonu, tak na velk\u00e9m monitoru stoln\u00edho po\u010d\u00edta\u010de s vysok\u00fdm rozli\u0161en\u00edm.CTATato zkratka vyjad\u0159uje tzv. Call To Action, tedy zjednodu\u0161en\u011b \u0159e\u010deno interaktivitu ze strany u\u017eivatel\u016f, kte\u0159\u00ed mohou na webov\u00e9 str\u00e1nce vytvo\u0159it po registraci sv\u016fj vlastn\u00ed \u00fa\u010det, mohou tu sledovat stav sv\u00fdch objedn\u00e1vek, sledovat r\u016fzn\u00e9 slevov\u00e9 akce, vkl\u00e1dat zbo\u017e\u00ed do \u201eko\u0161\u00edku\u201c a m\u00edt je tam ulo\u017een\u00e9 jako n\u00e1kupn\u00ed seznam do budoucna atp.SEOK \u010demu v\u00e1m bude platn\u00fd webov\u00fd prostor, vytvo\u0159en\u00fd ve \u0161pi\u010dkov\u00fdch parametrech, kdy\u017e o n\u011bm nikdo nebude v\u011bd\u011bt? Je to podobn\u00e9, jako u v\u00fdrobc\u016f zbo\u017e\u00ed, kte\u0159\u00ed podcen\u00ed reklamu, a z\u00e1kazn\u00edci se nemaj\u00ed jak dovt\u00edpit, \u017ee tito lid\u00e9 n\u011bco zaj\u00edmav\u00e9ho vytv\u00e1\u0159\u00ed. V\u00e1\u0161 web by m\u011bl b\u00fdt o\u0161et\u0159en pomoc\u00ed SEO n\u00e1stroj\u016f tak, aby byl na p\u0159edn\u00edch pozic\u00edch ve vyhled\u00e1va\u010d\u00edch.                                                                                                                                                                                                                                                                                                                                                                                          4.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co je kl\u00ed\u010dov\u00e9 u tvorby webov\u00fdch str\u00e1nek (nejen) ve Zl\u00edn\u011b","item":"https:\/\/www.kcms.cz\/co-je-klicove-u-tvorby-webovych-stranek-nejen-ve-zline\/#breadcrumbitem"}]}]